5 keys to selling a home

Selling a property is not always an easy task. It depends on the state of the market, the country's economy, the labour market, the confidence index of the markets, the economic outlook announced by major national and international organisations, among many other factors...

After the real estate crisis from 2007 to 2015, a "realism effect" has been taking hold in our market, says Toni Expósito, general manager of the Comprarcasa network, which makes us much more cautious in our purchasing decisions..

In view of this market situation, the experts at Comprarcasa recommend that all those interested in selling a property should follow a series of steps tips on how to do this quickly and effectively.

1. Conduct market research

Setting the right market price is a determining factor when selling a property. To do this, we must pay attention to the prices and characteristics of the properties in the area. "Making a mistake in this first phase will lead us to lose a high number of calls and visits in the first few weeks, which are key to the sale of a property," says Expósito.

An adequate market study and an exhaustive knowledge of the area will place our property in the necessary position to achieve its sale without having to resort to successive price reductions.

2. Choose the best real estate portals

The Internet offers us countless opportunities to show our home to a large number of potential buyers. "But be careful, don't let everyone who calls interested in viewing your home into your home," warns the Managing Director of Comprarcasa. "Curious callers, people who are already thinking of putting their house up for sale and intermediaries of all kinds will call". The calls received after the advertisement has been published are decisive when it comes to detecting the real interest of the potential buyer, as well as their economic and financial possibilities to buy the property.

3. Highlight the qualities of the house in a realistic way.

We must make an attractive description of our property, so that it attracts potential buyers, but "without falling into exaggerations that may create false expectations", recommends the expert from Comprarcasa. This will only lead us to generate useless visits, which will waste time and money.

It is highly recommended to have a professional photographer specialised in the real estate sector who will know perfectly well how to show the best qualities of the property, choose the most suitable light, the clearest spaces and find the most attractive angle to stand out in an ocean of advertisements.